Why Zero Waste is Just More Greenwashing

If manufacturing businesses and the politicians were really serious about reversing the effect of climate change and the environment in general there would be a state-of-the-art recycling center in every supermarket, and retail location that produces mass waste. Better yet if corporations and politicians were really serious about climate change and the environment they would not be spending billions lobbying one another to continue manufacturing unnecessary packaging and trashing the planet with plastic bags, disposable water bottles, and all the other so-called convenience containers.  They would also quit lying to the public about reaching zero-waste --  decades from now. It's called GREENWASHING. And the sooner we learn to separate the bullshit from reality, the better off we will be. But we have a long way to go because about 90% of what we hear, read and see from all media sources is complete bullshit!  They have created a charade that serves their own interests but misleads t

Talk is cheap and 2021 proved it

"The clear meaning of the expression is that it doesn't cost anyone to say something, and the real difficulty is in doing it. It is another way of saying that something is easier said than done and that plenty of people will talk a big game, but few are willing to back it up." And when it comes to the environment or climate change there has been plenty of big talk and very little action. Actually, things have even gotten worse over the past year. In 2021, companies vowing to reduce waste, recycle more, and achieve net-zero emissions (sometime this century), giving us a warm and fuzzy feeling that they're actually going to do something. It's simply GREENWASHING providing a timeline so they can have time to come up with another set of bullshit promises. The worst part is we're buying into it Here's a shortlist of what really happened just last year. Greenhouse gas emissions increased by 6% Single-use plastics increased by over 30% The fossil fuel industry pl

If up to 70% of cancer deaths are preventable… what are we waiting for?


California goes to war with food waste. Composting is its next climate crusade

  Trash never dies. Sometimes it’s not even trash LA TIMES, December 9, 2021 That’s the notion behind a state law that on Jan. 1 will require Californians to separate organic material from their other garbage. It’s a landmark reform that aims to transform the state’s throwaway culture — not just to ease pressure on landfills but to reduce the climate-warming fallout of our trashy norm. 1/3 of the food we buy we throw away. $165 Billion Dollars a year Senate Bill 1383 mandates that Californians toss unused food, coffee grounds, egg shells, banana peels and other leftovers into bins they use for other “green” waste, such as garden trimmings, lawn clippings and leaves. Waste haulers will divert the organic material away from traditional landfills to facilities that will turn the biological mishmash in to products such as compost, mulch and natural gas. READ >>

Why the News Is Not the Truth

Back in 1995, this article by Peter Vanderwicken appeared in the Harvard Business Review. Not much has changed since. Today news is nothing more than tabloid gossip . . . . and the talk show political pundits are even worse.   The news media and the government are entwined in a vicious circle of mutual manipulation, mythmaking, and self-interest. It's what has divided the country, families and friends. READ >> ACCOUNTABILITY Holding the News Media Accountable Reasons Why Every News is Not True and What is the Solution Should we all stop watching the news?? No…. But whenever we watch or read anything, we can at least try to see whether it is backed up by any evidence, fact or not. And whatever we hear, we should not blindly trust whatever they say. Always try to do self-analysis and then frame perception. Alternately, what regulatory bodies can do is at least make it compulsory for all media to disclose their stakeholder’s names and openly establish their leanings, allowing c

Zero Humpbacks Off Seattle Coast 25 Years Ago – Now 500 Return With Record Number of Calves

  A record number of calves have been recorded in the Salish Sea this season, marking a significant rebound for a species that was endangered just 25 years ago. Whale watchers and researchers off the coasts of Washington and British Columbia near Vancouver, documented 21 calves, according to the Pacific Whale Watch Association (PWWA). According to Mark Malleson of Center for Whale Research, that is the highest annual number on record so far for the region, and is nearly twice as many as were reported last year, when 11 calves were documented.   READ >>

1/3 of the Food We Buy, We Throw Away, $165 Billion Dollars Per Year!

  Food production has a massive impact on the environment. In fact, how we produce and consume food is the biggest threat to our planet today. But because more than 1/3 of food is wasted, more than 1/3 of this damage is completely unnecessary. From farm to fork, food is wasted at every step of the journey - up to 1.3 billion tons every year. And an astonishing amount of this waste happens on purpose. See Save the 1/3